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Tips To Public Speaking
THE MOST IMPORTANT REACTION YOU CAN GET:
Here's something that most Seminar Speakers completely
miss: your seminar speaking should cause your
audience to have an emotional reaction - an emotional
reaction that you designed in advance. If you
want to make more money through Seminar Speaking,
you MUST understand this super-important point:
you're NOT trying to get your audience to have
'an understanding'. No. Instead, you should be
trying to get them to have a strong feeling, an
emotional reaction. The most basic human emotions
that motivate people to take action is fear (pain)
and greed (pleasure). When you touch the fear/pain
and greed/pleasure of your target market audience,
you're going to create a definite emotional reaction
- and that will motivate them to take action -
the action YOU want them to take.
HOW TO BULLETPROOF ANY PRESENTATION:
Use a checklist. Use a checklist. Use a checklist
- Did I mention that you should use a checklist?
Seminars are a terrific way to promote yourself,
generate more business, and make sales of your
product or service. But, seminars can also be
a gigantic, painful chaotic disaster if you don't
use a checklist for your seminar preplanning,
packing up, set up, and follow up. Make one checklist
for all your preplanning, another for what you'll
need to pack up and have at your seminar one for
what you want your staff to do once on-site, and
one for afterwards. That may sound like too many
checklists, but believe me - after you experience
what it's like to forget something major like
your handouts, or to verify your booking, or some
other important aspect, you'll never be without
your checklist ever again!
A CLEVER WAY TO GET AND UTILIZE AUDIENCE FEEDBACK
At the end of your Seminar talk, should you pass
out a feedback sheet for your audience to fill
out? The reality is, you may or may not get the
truth from people - my experience is that it's
hit and miss when you ask people how you can improve
and similar questions. However, a great time to
use feedback sheets is when you want to capture
people's contact information so you can follow
up later with a special offer or sales pitch.
If you're invited to speak for a club or association,
for example, you probably won't have contact info
on the attendees. In that case, at the end of
your talk pass out a brief one-page "how did I
do" feedback sheet with a place for them to fill
out whatever contact info you'd like to collect.
Armed with their contact info, you can follow
up with your free report, special offer, sales
pitch, or whatever you'd like to follow up with!
More real-world,
proven tips to public speaking:
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