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Tips To Public Speaking

THE MOST IMPORTANT REACTION YOU CAN GET:
Here's something that most Seminar Speakers completely miss: your seminar speaking should cause your audience to have an emotional reaction - an emotional reaction that you designed in advance. If you want to make more money through Seminar Speaking, you MUST understand this super-important point: you're NOT trying to get your audience to have 'an understanding'. No. Instead, you should be trying to get them to have a strong feeling, an emotional reaction. The most basic human emotions that motivate people to take action is fear (pain) and greed (pleasure). When you touch the fear/pain and greed/pleasure of your target market audience, you're going to create a definite emotional reaction - and that will motivate them to take action - the action YOU want them to take.

HOW TO BULLETPROOF ANY PRESENTATION:
Use a checklist. Use a checklist. Use a checklist - Did I mention that you should use a checklist? Seminars are a terrific way to promote yourself, generate more business, and make sales of your product or service. But, seminars can also be a gigantic, painful chaotic disaster if you don't use a checklist for your seminar preplanning, packing up, set up, and follow up. Make one checklist for all your preplanning, another for what you'll need to pack up and have at your seminar one for what you want your staff to do once on-site, and one for afterwards. That may sound like too many checklists, but believe me - after you experience what it's like to forget something major like your handouts, or to verify your booking, or some other important aspect, you'll never be without your checklist ever again!

A CLEVER WAY TO GET AND UTILIZE AUDIENCE FEEDBACK
At the end of your Seminar talk, should you pass out a feedback sheet for your audience to fill out? The reality is, you may or may not get the truth from people - my experience is that it's hit and miss when you ask people how you can improve and similar questions. However, a great time to use feedback sheets is when you want to capture people's contact information so you can follow up later with a special offer or sales pitch. If you're invited to speak for a club or association, for example, you probably won't have contact info on the attendees. In that case, at the end of your talk pass out a brief one-page "how did I do" feedback sheet with a place for them to fill out whatever contact info you'd like to collect. Armed with their contact info, you can follow up with your free report, special offer, sales pitch, or whatever you'd like to follow up with!

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