WHAT'S YOUR POINT?
Before you even think about getting up in front of people and speaking or conducting a seminar, you MUST be 100% clear about your purpose. Are you? Is your purpose to educate, or is your purpose to sell your product or service? Most people who want to promote their business with seminar speaking make the mistake of not being crystal clear about their purpose in advance. If your purpose is to get people to buy your product or service, design your talk to create strong desire in people to take that action. If you want people to buy a product, use your service, or even just book an appointment with you, be 100% clear about your purpose, and know exactly what you want people to do when your talk is over. What's YOUR purpose?

WHO THE HECK ARE YOU TARGETING, ANYWAY?
Are you crystal clear about exactly who your target market is, and precisely who you want to be in front of when you do your Seminar Speaking? When I ask my students "who's your target market?" most of the time the answer is "everyone". Your target market may actually be "anyone that is breathing" - but in reality, that's just too broad. You need to more tightly focus exactly who you're targeting. Where do they live? How old are they? What's their income? Are they married or single? Do they have kids? Own their own home or rent? Do they prefer dogs or cats? Got the idea? You need to be so clear about exactly who your target market is that you can single them out in a crowd. When you can pick out your market just by sight, you know you've got your target right!

CUTTING SEMINAR COSTS IN HALF (OR THIRDS...)
Want a terrific way to cut your seminar costs in half? Team up with someone that serves the same market you do, but is not a competitor. For example, if you're a real estate agent, you could team up with a loan broker or lender. Chiropractors can team up with a massage therapist. Get the idea? Just think of who serves the same market you do, and approach them to do seminars together. That way you both split the seminar cost. If you can team up with even more people, then your costs are even less!

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