Speaking is advertising. Period.

Lesson over.

The sooner you grasp this ultra- all-important fact, the better off you'll be.

Speaking is not about educating, but it IS about informing.

This is going to sound harsh, but if you think you can educate people enough in a half day or less seminar or talk to be able to be competent enough to do what you've taught them, you are either the biggest egoist around or simply ignorant of reality.

Speaking is not about educating, but it IS about informing.

Most business owners I've taught or consulted with have made this error: they think they're supposed to be educating in their public speaking or seminars.

Or even worse, they think they should be <gasp> motivating people.

Wrong, wrong, and wrong.

Here's 2 hard realities you're going to have to either accept right now, or spend years resisting until you finally do accept the truth:

REALITY #1:

No one is going to remember more than 1 thing you've said after your talk, and the next day, maybe 1 thing if you're lucky.

You'll be talking along, people will be looking you right in the eye - they'll be nodding and smiling....

...and they'll be thinking about lunch, the weekend upcoming, and an itch they just noticed on their leg.

I know, I know - not YOU... you're riveting, you're passionate, you get great feedback on your presentations.

Ignore this fact at your peril.

REALITY #2:

Motivation lasts maybe a day.

If you're trying to motivate people, you're barking up the wrong tree.

SO... WHAT SHOULD YOU BE DOING?

Three things:

1. Informing people about the opportunity they've been missing.
2. Creating desire based on what they've been missing and can now get.
3. Creating a strong, clear, concise call to action and tell them what the next step is.

Once you grasp this, your entire reality is going to change.

But once you put this into action, you'll be able to create a flood of new business and income whenever you want.

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