Insurance Lead Generation

If you're reading this right now, then obviously you are in the insurance industry and you're interested in lead generation.

Insurance lead generation is big business and there are plenty of companies that are more than willing to take your money and provide you with insurance leads.

Most insurance professionals I've spoken with are frustrated with the quality - or should I say lack of quality - with the insurance lead provided by those companies.

Smart insurance professionals become experts at insurance lead generation techniques - and right now I'm going to tell you the best way to generate highly qualified insurance leads.

I urge you to read this entire article closely before you pass judgment - you may need to shed preexisting negative beliefs or fears - if you're willing to get out of your comfort zone a little bit, you will be able to generate highly qualified insurance leads as easily as turning on a water faucet.

The best insurance lead generation method is through public speaking and seminars.

Still reading?-good. Listen closely:

Most insurance professionals are going to stop reading right there - they're going to let fear and negative beliefs stop them from using the #1 best insurance lead generation machine that exists and ever will exist.

Public speaking and seminars beats all other insurance lead generation methods combined, including networking, buying leads, cold calling, asking for referrals - you name it.

All you need to do to have a flood of new insurance leads come your way is to put together a nice little talk, and here's the critical components:

--An attention-getting title for your talk: something that generates interest and curiosity - "5 biggest lies about X insurance" - get the idea?

--Write your talk around your title

--Fear inducers: you want to educate, but you must inspire action. Fear is a big motivator.

Note: keep in mind that you're helping people - by causing some fear, you're going to help people to overcome their natural "sales resistance" and get the insurance they need. Always keep in mind that you're there to serve and help, not to sell.

--Call to action: tell them what you want them to do - I suggest you have your appointment book on hand and book appointments right then and there.

--My most successful students my "Inevitable Conclusion Seminar Blueprint" - this means you are not selling, people sell themselves.

--Find groups that assemble on a regular basis, call and offer to speak - this is an extremely warm call, they'll jump through the phone into your lap when you call. You're doing them a huge favor, seriously. You'll only speak for about 20 minutes. Think local clubs and associations that have nothing to do with insurance.

--Generate seminar attendees by speaking to these groups, invite them to a longer (2 hour) seminar on a Saturday morning.

Insurance lead generation though public speaking and seminars will pay huge dividends, if you just do it.

And, those leads will be highly qualified.

One of my students is closing 8 out of 9 buying units using this method.

Now, get out there and generate some insurance leads!