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Speech Writing:
2 Terrific Formulas
Speech writing is not as hard as most people
make it out to be
The mistake most people make is they sit down
in front of a blank piece of paper or their word
processor and stare at the blank page wondering
what to do.
Bad idea. Don't ever do that - that will just
lead to frustration and you won't be productive.
Plus it will take forever because you'll be rewriting
and editing as you go which is a complete waste
of your time.
Speech writing is easy, if you simply create
an outline first.
Think of an outline like a skeleton: once that
main structure and framework is in place, the
flesh and muscles have a defined place to go.
Same with writing your speech: the framework
and structure is what everything else hangs on.
Here are 2 easy to use and very effective
speech writing outline structures for you that
will make speech writing a breeze, and even a
pleasure!
1. TELL THEM, TELL THEM, TELL THEM:
This is a classic in public speaking and works
quite well.
In short, you're simply starting your speech
with a summary of your main points. Then you go
into some detail for each of those main points.
Finally you wrap up with the same summary you
started with but you call it a "recap of points
to remember".
This classic speech writing formula is also very
effective for your audience because they get to
hear the same information repeated at least 3
times.
This does them a great service because people
naturally "zone out" during your speech - in other
words, their minds will start to wander no matter
how captivating a public speaker you might be.
I suggest that you keep your presentation or
speech to only 3 main points as much as possible.
3 is pretty much the magic number and the limit
when it comes to people being able to retain and
recall your presentation.
2. THE "4-MAT SYSTEM":
Based on the work of Bernice McCarthy, the 4-mat
system has to do with how people primarily absorb
information.
By using this formula or structure for your presentation,
you "reach all learning styles" in your audience.
Very powerful, indeed.
The idea here is to break your speech or presentation
into 4 parts;
1. Why this information is relevant, necessary,
and important
2. Facts data and statistics relevant to your
topic and your presentation
3. How this information can be utilized by your
audience
4. Exploration of alternatives, options, and
"what-if scenarios" regarding your topic and presentation.
This section can simply be a question and answer
section.
SUMMARY: Speech writing is simple when you use
a structure because all you have to do then is
simply fill in the blanks and "paint by numbers"
as it were.
BONUS TIP: You can combine the 2 speech writing
formulas above for a very powerful presentation!
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