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Advanced Speech Writing Technique:

Most people agonize over the task of speech writing.

But using the technique I'm about to teach you, you will never again be anxious about having to write a speech.

This is a proven formula that provides 2 major benefits to you:

1. You can create a terrific speech easily and quickly:

From this point forward for the rest of your life, you'll never struggle with speech creation, even if you have little or no time to prepare.

2. Your speech will reach every "listener-type" in the room:

Using this technique ensures that you reach the 4 major ways that people tend to absorb information, which means everyone in your audience "gets" your speech.

This technique is called "The 4-Mat Technique" - a clever play on the word "format" because you format the structure of your speech in 4 distinct parts.

Those 4 distinct parts correspond to the 4 major ways that people tend to absorb information.

Here are the 4 parts to your speech:

1. "Why":
Some listeners primarily need to know the reason and purpose behind things. That means you establish right up front exactly why you're talking about this topic in your speech, and why this topic is important.

2. "What":
Some listeners are primarily interested in facts, data, and statistics. In this section you're going to cover all the facts and data involved with your topic - this part of your speech is where you provide data. Charts, graphs and historical data is all good in this part.

3. "How":
Some listeners are primarily interested in how they can use the information you're presenting in your speech. This is where you'll go into specifically how they can implement and utilize the information you're presenting in your speech.

4. "What-if":
Some listeners are primarily interested in options, alternatives, and exploring "what-if?" scenarios. They'll want to look at the information you've presented from different perspectives.

The ideal "4-Mat" speech structure adds a "small what" in front of "Why" - this makes your flow as follows:

Small what, big why, what, how, what-if.

"Small what" simply means you're setting the frame by announcing what you're speech is about.

"Big why" means you emphasize the reasons why your topic is important.

Then you go into facts data and statistics, then how to implement the information you're presenting, and finally the "what-if" section can simply be a question and answer session which gives the "what-if" people a chance to explore options and alternatives and different perspectives.

Summary and bonus tips:
The 4-Mat structure is obviously very flexible and can accommodate other aspects of good speech writing. One of the great benefits of the 4-Mat model is that you can create a speech of any length using this model. You can use this model to lead meetings, make presentations, or give a speech. Now that you know the 4-Mat structure you can quickly and easily create a terrific speech that reaches all listener-types.