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Speech Training
Is speech training going to make you a better
speaker or a more effective presenter?
In reality, speech training has pros and cons
- let's cover them and get to the bottom line
right now.
First, speech training by definition is training
on how to deliver a speech. Think politician or
key note speaker.
Speech training involves, at its heart, a "mechanical
approach" to speaking and presenting.
It's important to understand that giving a speech
is not necessarily the same thing as delivering
a presentation or giving a talk on a specific
topic.
Before you consider speech training, you need
to be clear about what your goals and outcomes
are: what results are you trying to produce?
For example, I specialize in helping business
owners to market themselves with seminars and
public speaking.
Speech training, while helpful, would not really
achieve the goal of effective marketing via speaking
and seminars because marketing yourself via speaking
and seminars is a different skill-set than making
a speech.
It should be noted that just because one has
had speech training, that does not automatically
mean one will be effective at marketing using
speaking and seminars.
In general, speech training covers basic, but
"mechanistic" skills such as covered by Toastmasters;
very, very basic skill- sets of pausing, eliminating
"ums and uhs", use of the podium, and mechanistic
ways of gesturing and moving.
Basic speech training is good for those without
the need to achieve any important or measurable
results from their speaking.
To truly influence a group, make effective use
of nonverbal skills, achieve rapport with a group,
convey authority, expertise and credibility and
other such outcomes, a higher level of training
will be needed, more than just training on how
to deliver a speech.
Moreover, if you intend to sell a product or
service or want to get people to do business with
you, donate to a charity, sign a petition or otherwise
take a specific action you want them to take,
then speech training will likely not allow you
to achieve those outcomes.
Summary: speech training is useful and has its
place, but if you want to powerfully influence
a group and achieve measurable results, then you'll
need a more comprehensive skill set and training.
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