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Main Training Menu > Speaking
For Money Articles
Making Money
as a Public Speaker, Part IV
Now that you have your irresistible seminar title,
take 10 minutes and sketch out a one page bullet-point
list of your 7 secrets or 10 tips - make the information
juicy and hard-hitting.
You can do this today while you eat your lunch.
Make each secret or tip only one or two sentences
long, and number them.
Voila! - Now you have your entire public speaking
presentation plus your handouts done all in one
fell swoop!
Put your irresistible seminar title at the top,
and underneath that goes your list of 7 secrets
or ten tips, and guess what goes at the bottom
of the page?
That's right - all your contact information!
Your business name, address, phone and fax number,
email website - put your cell phone number on
it too. (You can download the free template from
my website to use as a model).
People are going to keep your 7 secrets or 10
tips handy because of the valuable information
it contains, and it just happens to have all of
your contact info right there; how convenient.
Make a bunch of copies of this page to handout
at your public speaking engagement to all the
attendees.
Use that page as your presentation too: when
you speak just start with secret or tip number
one, and talk about that for five or ten minutes.
If you've got 10 tips and you talk for about
5 minutes on each one, you're going to easily
fill up an hour.
Then save the last half hour to take questions
from the group.
Let them know in the beginning that first you'll
cover the ten tips, then take questions after
that.
That makes your total public speaking time one
and one-half hours, which is a great length for
a public speaking engagement.
If you have a lot of material, you could go two
or even three hours. Anywhere between one and
three hours is long enough.
At the end of the public speaking engagement,
point out your cell phone number on their handout
and tell everyone that if they have any questions
after the seminar, they should call you.
I know I know - you're concerned you'll be swamped
with calls, but don't worry about that; you'll
see that people will be very respectful of your
time if they do call you.
It's your willingness to be available to them
that will stand out in their minds.
That goodwill will translate into new business,
and money in your bank account.
Finally, you need a place to hold your terrific
public speaking engagement.
And you need to promote it.
I know what you're thinking now; you figure this
is where the big time and money expense comes
in, right? Wrong! . Go
to Part V, the final part:
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