Main Training Menu > Speaking For Money Articles

Making Money as a Public Speaker, Part III

First, you need an irresistible title to pull in people like bees to honey.

It has to be what I call a "grabber" - it has to grab people's attention and practically force them to want to know more.

So what would make for in irresistible "grabber" of a title?

Stop and think about it - what kind of impression do a lot of people have about your industry already?

You already know the general publics' notions about your industry.

Use that to your advantage!

Simply hold a seminar with a title like "7 Secrets to Avoiding Being Scammed by a ______", or "Top 10 Tips to Hiring a _________ - Without Getting Burned", or "How to _____ without Losing Your Money!"

Seminar titles like that are going to grab people's attention and they're going to want to know what your 7 secrets or 10 tips are, and you have instant credibility because you're in the industry.

Just fill in the blanks with your industry and you're done!

You are an expert at what you do.

You know far more than the average consumer out there knows about your business and industry.

You know how consumers can save money, how they can avoid dishonest scammers; how they can make sure they're not getting burned or scammed.

Now, let me ask you a question: what do you suppose the people that attend your public speaking engagement are going to think about you?

Simple! - They're going to see you as the good guy/gal exactly because you're showing them how to save money, how to spot dishonest scammers, and how to avoid being scammed!

You can't be one of the dishonest scammers, because you're exposing dishonest tactics and revealing how to avoid scams.

People will flock to your public speaking engagement to hear the invaluable information you'll be imparting.

You will have what I call "The Halo Effect" in your community: everyone will see you as someone to be liked, believed and trusted.

Remember: people want to do business with people they like, believe and trust.

Those people are going to want to do business with you, not someone else.

When they need someone that does what you do, you'll be the first one they think of and the first one they'll call.

Plus, they'll want to refer their family, neighbors, and friends to you, too. Go to Part IV: