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Main Training Menu > Speaking
For Money Articles
Making Money
as a Public Speaker, Part II
First, doing public speaking is super-effective
because it's "pull" marketing, as opposed to "push"
marketing such as advertising.
In other words, when you do public speaking engagement
the people who show up are people interested in
your topic (I'll show you how to create an irresistible
topic that attracts people to your seminar like
bees to honey in just a bit).
When you do your public speaking engagement,
you've got a room full of people eager to hear
what you have to say.
Those are very highly qualified, hot prospects
- they've already qualified themselves because
if they didn't want to hear what you have to say,
they wouldn't be there in the first place.
As you speak to that room full of hot prospects,
they see you as an expert.
After all, there you are up in front of the room
speaking, not someone else - that makes you the
expert in their eyes.
On top of that, during the time that you speak,
they "get a feel" for you and start to like you,
and believe you, and trust you.
People want to do business with people they like,
believe, and trust - especially in contracting.
Public speaking engagement is the fastest and
easiest way to get a whole room full of people
to like you, believe you, and trust you!
Think about it: do you want to do business with
people you don't like? People you don't believe?
People you don't trust?
Because when doing public speaking people are
going to see you as the expert and as someone
they like, believe and trust, who do you think
they're going to call when they need someone that
does what you do?
Who do you think they're going to refer to their
friends, their neighbors, and their relatives?
That's right - you, the likable, believable,
trustworthy person they heard speaking!
Doing public speaking is the fastest, easiest,
and most fun way to pull in a huge amount of qualified
leads, period.
Plus, why would those people show up to your
public speaking engagement at all, unless they're
planning on hiring a someone like you soon?
Get the picture? - These people are going to
be very hot prospects, and they're going to want
to do business with you!
But, with time and money as tight as it is, how
are you going to set up and promote a public speaking
engagement even if you wanted to?
Glad you asked! - It's much easier and faster
and cheaper than you thought.
Let me show you how step-by-step. Go
to Part III
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