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Training: 5 Top Tips to Successful Demonstrations
Whenever you do public speaking to promote your
product or service, one of the most powerful techniques
you can use to persuade and influence people to
want to do business with you is to simply do a
There's nothing more convincing than proof right
in front of people's eyes that your product or
service can produce the results you say it can.
WARNING: a failed demonstration can turn your
public speaking gig into a total disaster and
completely ruin your results!
That's why I'm going to show you 5 top tips to
successful demonstrations so you can turn any
public speaking engagement into an avalanche of
new business and customers.
Top Tip #1:
Start measuring the audience early: by measuring,
I mean that you give them "safe" ways to begin
to participate with you well before you need a
For example, ask questions where they have to
raise their hand to answer - "how many people
here wish they could XYZ?"
Another example is saying "…and you should write
this down…" and tell them to write something down.
Do at least 5 audience measures before your demonstration.
Top Tip #2:
Look for the most responsive 3 to 5 people: by
responsive people, I don't mean those who make
the most eye contact or nod a lot in agreement.
I'm talking about the people who follow along
with your directions when you do your audience
measures - as you do your measures, keep a keen
eye out for the 3 to 5 most responsive people,
the ones that follow all of your directions.
Top Tip #3:
Screen your volunteers: having identified the
top responders, you're ready to do your demo.
Consider not taking the very first to volunteer
because they sometimes are overeager and don't
make the best volunteer.
If you have identified a "perfect" candidate
look them in the eye when you ask for a volunteer.
If none of your top responders volunteer, consider
asking one of them to help you instead of selecting
any of the folks that did volunteer.
Top Tip #4:
Do it until you succeed: some demonstrations
work practically every time, and some require
a bit more from your volunteer.
In any event, continue with the demonstration
until it does succeed, even if you have to select
a new volunteer or complete it yourself.
The demonstration must succeed, period.
Top Tip #5:
Design your demo to create desire: your demonstration
must make the every person in the group say to
themselves "I want that!" or "I can do that!"
or "Wow, that's something I need!"
Properly done, a simple and successful demonstration
can be very convincing and persuade people to
want to do business with you.
Add a demo to your public speaking starting right