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Presentation
Skills Training: What Separates The Best From
The Rest?
Even experienced presenters who have attended
a presentation skills training taught by well-known
speakers' clubs and associations tend to be awful
presenters.
Why is this?
Simply because they "circle the wagons" and then
look to each other for advice and instruction
which creates a kind of inbreeding effect.
Those presentation skills trainings simply breed
mediocrity at best.
Sure, they are able to deliver an acceptable
speech and according to their arbitrary rules
of "what makes a great speaker" they do all the
right things: they pause dramatically, use the
stage in prescribed (and predictable) ways, and
their gestures are predictable as well.
Bo-ring!
Worse, those presentations skills trainings preach
an outdated mode of speaking: be a great speaker,
and you'll command great speaking fees.
Baloney!
This is a fantasy at best and delusional at worst.
I feel sorry for anyone taking a presentation
skills training with the hope of being a "highly
paid fee-based speaker".
What presentation skills training should really
do for you, is not make you "a great speaker"
- rather, they should help you to reach your goal,
which is likely knowing how to promote your business,
sell from the stage, generate leads and convert
those leads into customers, and other measurable
results.
Okay, I'll admit that a presentation skills training
surely should teach you how to be a good presenter,
or even a great speaker, but that is not enough
by itself.
And the sooner you realize that, the better off
you will be.
I really hate to see you out there barking up
all the wrong trees and not getting anywhere with
your speaking.
The best reason to take a presentation skills
training, in my not so humble opinion, is to:
- Advance in your profession
- Generate leads and prospects
- Convert leads and prospects into paying
customers
- Promote your business, product, service,
cause or issue.
Taking a presentation skills training in order
to be a great speaker and get standing ovations
is a complete waste of your time and money!
Standing ovations may make you feel all warm
and fuzzy, but they do not pay the bills.
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