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7 Reasons Why
Business Owners & Entrepreneurs Are Complete Idiots
If They Don't Market Themselves with Seminars
& Public Speaking
Every business owner, every entrepreneur needs
to be using public speaking and seminars as a
lead generation and conversion tool.
And if you don't, then to put it bluntly you're
an idiot - and here are 7 reasons why.
1. You Generate New Customers Extremely Fast:
Doing public speaking and seminars is like shooting
fish in a barrel.
At least 10% of the room will do business with
you right then and there. Another 10% will call
you within 1-2 weeks.
If you speak to only 10 people, you've generated
2 new customers almost immediately. What if you
spoke to 10 people a week?
2. Public Speaking and Seminars Is Cheap (or
even free):
Public speaking engagements cost you nothing.
Seminars can be done for the cost of printing
out a few flyers and handouts.
What is the average dollar value of a new client
to you? $1,000? $5,000? More?
What's the lifetime value of a client's repeat
business and referrals?
No other marketing methods can turn on a huge
flood of new business and income for you with
little to no costs or expenses.
3. Public Speaking & Seminars Generates Highly
Qualified Prospects:
When you do a seminar or speaking engagement,
the people in your audience are there because
they want to hear what you have to say.
All those people are highly qualified prospects
practically begging for you to convert them into
happy, paying clients and customers. If they didn't
want to hear what you have to say, they wouldn't
even be there in the first place.
4. People Get to Know You, Like You, Trust
You, Believe You
People buy from people they like, believe and
trust. Do you like to do business with people
you DON'T like, believe or trust?
No other marketing method provides you with a
setting where you can build the kind of rapport
& affinity that creates liking and trust the way
public speaking & seminars does that.
5. Doing Seminars and Public Speaking Is Just
Plain Good Fun!
In the workshops I teach to business owners and
entrepreneurs I often start by saying "welcome
to your new addiction".
Despite some people's worries about stage fright
of fear of public speaking, the reality is that
conducting seminars is not only fun, it's positively
addicting!
Even if you think you're a wallflower, you'll
quickly find you're not so shy after all because
doing public speaking and seminars is truly addicting
and a lot of fun.
6. Public Speaking & Seminars Bridge "The
Generation Gap"
If you're a younger person you may have a "believability"
issue with people who are your elders. They may
see you as "wet behind the ears" and inexperienced.
On the other hand, if you're a more mature, older
person you have the opposite problem - appearing
out of touch, "an old geezer" living in the past.
No matter which side of the generation gap you
are on, public speaking & seminars allow you to
bridge the generation gap instantly by demonstrating
your expertise and knowledge.
7. Public Speaking & Seminars Beats Cold Calls,
Networking & Advertising Hands Down
Most people hate making cold calls. Networking
is time consuming as you go from person to person
"selling yourself". Advertising is very expensive
and gets questionable results.
At your seminar or public speaking event you
"shoot fish in a barrel" and generate and convert
leads quickly, effectively, and inexpensively.
Why are you wasting valuable time and money on
cold calling, networking and advertising but not
doing any seminars or public speaking?
Summary:
Chances are you can come up with a zillion excuses
why you can't or won't use seminars & public speaking
to market yourself and your business. But if you
argue for your limitations, then you get to keep
them. Smart, savvy, successful business owners
and entrepreneurs leverage the power of public
speaking and seminars. Which are you?-the kind
that argues for your limitations or the kind that
will do whatever it takes to reach your goals?
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