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on Opening & Closing Techniques
Public Speaking Training Article
on Closing Like a Pro
If you want to know how to close like a pro
when doing any kind of public speaking you have
to know what you're trying to accomplish.
There are many, many people - even many speakers
who are not new to public speaking - who make
the mistake of not getting clear in their mind
ahead of time exactly what results and outcomes
they want to achieve.
But what's that got to do with closing like a
Because when you have clarity about exactly what
you're trying to accomplish by doing public speaking,
your close can be tight, polished, and professional.
If you're not clear, then your close is going
to be weak and rambling, and people are going
to have no idea what they should do next, even
though it may be obvious to you.
Get 100% clear ahead of time exactly what you're
trying to accomplish, then tailor your close to
Typically, if you're relatively new to public
speaking, you will likely have a hard time with
telling people what you want them to do. This
is a very common problem with new speakers because
they don't want to "offend anyone".
But the reality is that people want you to tell
them what they should do after you're talk is
over. You may have to get a number of public speaking
gigs behind you to really get this, but take my
advice and don't wait, take my word for this right
Many of my students are professionals and business
people who want to use public speaking and seminars
in order to promote themselves, their business,
their products, their services.
In those instances, they either have a physical
product to sell, a service to sell, or they want
people to make appointments (such as insurance
professionals, real estate agents, and CPA's or
Tailor your close to the action you want your
audience to take:
- If you want them to buy your product, tell
them how they may do so at the end of your
talk - should they fill out an order form?
Should they just walk to the back of the room
and make a purchase? Will they need to go
to your business location? Tell them what
to do, say thank you, and you're done.
- If you want them to use your service, tell
them exactly what the next step or steps are.
Will they need to receive an estimate from
you? Will they need to sign up for a service
call? Will they need pre-service consultation?
Tell them what to do, say thank you, and you're
- If you want them to make an appointment,
will you block time on your appointment book
right then and there? If so, then tell them
to sit tight and you'll be coming around with
your appointment book, or to meet you in the
back of the room to book their appointment,
say thank you, and you're done.